Good Content plays a significant role in attracting and retaining customers. Today it is all about keeping audiences entertained and engaged. It aims at widening the audience, generating product/brand awareness and generating business leads to impact the revenues directly.
Content Marketing is such a digital marketing phrase that is being talked about almost everywhere right now. However, the idea that this is something new is quite inaccurate. While Content Selling has otherwise been a regular practice across the years, in distinct forms such as white papers, reports, etc., it is receiving great tactical focus these days, even by the smallest of organizations. Valuable business content proves exceedingly significant for business growth and advancement. Read ahead to know how revenues can be boosted merely by supplying quality content:
Indulges Audiences and Fosters Brand Image
How: Entertaining Videos, interesting blog contents, and other kinds of engaging media, help in drawing attention towards the business and facilitate brand retention. It brings them to the site of such content repeatedly in search of expected recreation and fosters a healthy Brand Image. They may even share the content by their own means thus bringing new customers to the point of sale.
Quick Tip: Use short videos, info-graphics, and gifs, to make things more interesting; give away e-gifts like desktop/phone wallpapers related to your product/service. For instance, Tastemade, a food channel uploads wallpapers with attractive graphics and clipart along with amusing captions.
Builds Trust and Molds Buyer Behavior
How: Content speaks for the Seller and could convince the buyer of the product quality, explain its features and list out potential uses and hence is meant to be impactful. It should create such a picture of the Seller in the mind of the Buyer so as to incline him towards subsequent purchase positively.
Quick Tip: Therefore brands can highlight advantages of the product/service being offered instead of listing out all the features.
Builds Brand Loyalty
How: Content serves as a direct reflection of the ideology of the company. It creates an emotional socio-effect upon the audiences and reserves for the business, a unique space in their lives. This link with the customers builds particular brand preferences and is responsible for repeated sales.
Quick Tip: Highlight how your product will help making day-to-day lives better and give desired results to the consumer and their loved ones. For example, Bournvita’s ads excel at showcasing how it will contribute to nurture your child, hence attracting mothers.
Supports SEO and Increases Website Traffic
How: Content involving the use of AdWords shall assist the website to appear at the top of search results, hence increasing the chance of being discovered by new customers. Pulling more traffic to the site equals pushing sales revenue by volumes. It puts an end to any possible trade barriers and enables the organization to sell across countries.
Quick Tip: Use Google Keyword Planner to plan your content to give the required impetus to the website for easy discoverability on Search Engines.
Facilitates B2B Trading and increases Email Response Rates
How: Developing good content takes effort and time. Investing in the same shows how sincere the organization is about offering a genuine product. Moreover, it gives other business houses, a reference to the business foundation and builds trust. Such trust gives rise to meaningful business connections and paves the way for effective communication between the two.
Quick Tip: Always include a short formal introduction of the business and a mission statement. It gives a clear idea of the objectives and aims.