With increased competition, the rush to grab eyeballs on the internet has never been more frantic. Good SEO practices can make your website stand out amongst the clutter.
Have you ever gone beyond the first few pages of search results on Google? Chances are you haven’t. And your website could meet the same fate if it’s not optimized for search engines. Here we look at the myths surrounding SEO, which actually go around as SEO advice; and how to differentiate between the two.
Submit your site to a search engine
Well, not unless you want to waste time. With search engine submission becoming obsolete, virtually all engines rely on their crawlers to aggregate websites. So leave aside the worries of getting your site submitted and concentrate on building quality content (more on that later).
- Keyword, keyword, keyword
We all know that content that contains popular keywords will be searched for more. But it is a long shot from there to stuffing your content with multiple instances of whole phrases at a time.Example – “search latest cheap phone. Get latest cheap phone online. Free delivery of latest cheap phone.” There is absolutely no incentive to an increased keyword density if it cannot bring in more visitors, who will likely think it is spam.
- Duplicate to replicate?
A lot of the supposed original content on the Internet is actually just cloned out of other sites. Search engines aim at optimizing their search results and so with little to no uniqueness, your content will most likely be not indexed.Example – pages with “dynamically generated content” that is mostly copied and pasted from other popular websites, machine translated web pages that often make no sense. Original, high-value content always pays.
Only content matters.
You may have world-class content, but if your golden content resides in an archaic website that takes a long time to load, search engines will downgrade your site ranking, thus affecting your visibility. Keep your site slick and up all the time. As a thumb rule, your website should load under 5 seconds on most devices.
- Fill it with ads
Having too many ads tends to disrupt the user experience. Ideally, ads should not be positioned above the fold, so that they are not visible without scrolling.
- Example – Webpages filled with click-to-redirect ads and popup ads.
With stringent search engine checks in place, a smart placement of your ads can help increase popularity while still not compromising on the click-through yield.
Optimization is not important
For more than a year now, web searches on mobile devices have exceeded those on computers. For your website to have a wider reach, it should be optimized for both mobile devices and computers. Mobile-friendly pages have a huge inherent advantage over pages that are not.
Example – Google now puts a “mobile-friendly” icon over search results that are optimized for smaller displays in mobile devices.
Ads dressed up as links
No cloaking, please. As a rule, the crawlers should be seeing exactly what us humans do. Fudging around with invisible text or tiny sized fonts is really bad press for your site and should be avoided. Let the viewers know what they are in for when they visit your site.
Who uses Webmaster tools?
With a vast suite of tools on offer, you can improve your understanding of SEO practices and increase your SEO ranking. It helps you diagnose duplicate titles and descriptions, bad links, crawl errors, and much more, so you can build a more SEO friendly website.
Example – Google and Bing both have highly useful webmaster tools.
A vast portion of today’s internet traffic is routed by the major commercial search engines, and for most users they represent the primary method for getting information. Thus, getting your SEO basics right will go a long way in increasing your reach to a wider section of your target audience, and bolstering your website revenue.