Expert Speaks

SEO Trends in 2017

By June 5, 2017 No Comments
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In the world full of dynamicity and changes, it is essential to keep up with the latest trends of SEO. This ensures a high-ranking placement in search results and engines. While adoption of best strategy is still subjective in nature, one must strive to move on the path of betterment.

Here are some of the pointers that one must keep in mind in consideration of SEO strategies:

# Content and links are the driving force

Consumers today know exactly what they’re looking for and search engines are getting much better at identifying the user objective. Relevant and competitive content will play a crucial role in ranking accompanied by links, as they feature largely in the 200 or so ranking signals. It is essential to have a check on the volume and quality of external link sources that you have, to occupy the top search results positions.

# Increase your Off-page SEO visibility

Off-page SEO techniques include increasing your presence on social media handles like Facebook, Twitter, Instagram, LinkedIn which enables you to establish a connection with the audience, thereby giving a better position to your website in SERP (Search Engine Results Page) such as Google, Bing, Yahoo and others. Some of the tricks that will help you increase visibility are – Blog writing; indulging in question and answers; welcoming suggestions; adding links, images, info-graphics and videos etc.

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# Optimise for mobile search index

Google is still experimenting with its mobile-first index, which means that the desktop version of the site that served as primary search engine index will be replaced by the mobile version, resulting is a shift of focus towards your mobile site and content. You can assimilate various ways to optimise your business for a mobile world.

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# Add-ons

It is important to keep your website tech updated by incorporating voice recording option and voice-based interfaces which are creating a new paradigm for human-computer interaction. One must also ensure that the loading time of web page is minimum by cutting down unnecessary information.

# AMP-lify

The Accelerated Mobile Pages (AMP) version is an open source initiative that embodies the vision wherein you can create mobile optimized content once and have it load instantly everywhere. It is one area of concern for a blog, a news site, or a recipe site where one can start planning the creation of an AMP version to enhance and manage the great volume of traffic from mobile search effectively.

Note: The usage of AMP itself is no ranking factor however, it normally means faster page load times, thereby making an indirect contribution in ranking.

# It is all about User experience

Just like a good sale service establishes customer loyalty, similarly a user- friendly website experience ensures return and better ratings. Provision of easy navigation, direct and actionable information, accessible browsers, quality and credible content provide an indirect but measurable benefit to a site’s external popularity, which the engines can then interpret as a signal of higher quality.

# From Http to Https

Google gives a minor ranking advantage to secure HTTPS/SSL sites for the purpose of safeguarding information, connections, details, payment methods etc. thereby claiming to show positive results for HTTPS signals in terms of relevancy, dependability and search rankings.

Rob Farrell Talks Digital Marketing Trends 2017 from Digital Marketing Institute on Vimeo.