In the memory of his father who died of cancer, Don Wilkes pledged to do 50 things before he turns 50, the proceeds of which would go to a cancer charity. Was Don able to complete the task before time?

The sun shone bright above him when he began to perspire. Amidst the noise from other athletes’ footsteps, the only thing Don could hear was his heartbeat. He had run almost 20km, but the goal still seemed too far.

Don Wilkes swims towards Church Rock

He was yet to swim another 2km and cycle 90km to complete the Ironman 70+ mile race. It was task number 18 of the 50 he had pledged to complete before he would turn 50 in 2016.

“It was the hardest of all the tasks, I must say,” says Don Wilkes. “70.3-miles is a lot, and it was very strenuous because you had to cover the entire distance at once – but I’m happy I did it.”

The #50Before50 challenge was an initiative Don undertook after the untimely demise of his father Dan Wilkes in late 2015. The objective was to raise funds for the George Thomas Hospice Centre in Cardiff, which had been instrumental in supporting his father through his last days.

“He was diagnosed with cancer in September,” says Don. “When he came out of the hospital, the doctors and specialists came around and talked us through his illness and its stages. They provided us all the support we needed and that’s why I felt I owe it to them.” His father eventually passed away in November, aged 90.

Surprisingly, Dan Wilkes was not Don’s biological father: he was 11 years old when his mother remarried. But Don nevertheless identified as Dan’s son, and he shared a close relationship with him. “He was a lovely father and he has been an incredible grandfather to my children too.”

Born in South Wales and raised in Cardiff, Don, a pharmacist, had never imagined of doing something like this before. He got the idea from a friend in Canada, who had also taken up the #50Before50 challenge. Since she ended up not completing her challenge, Don’s doubts on whether he would make it in time were natural.

“I became determined ever since and the only thing I knew was I had to do it,” says Don. “I told my father too, [by his] death bed, that I was taking up such a challenge and he was pleased to know that I was raising funds for the hospice. So the activity meant more than a challenge to me.”


From activities like running across all parks in Wales to baking a loaf of bread, his list of 50 things was a mix of simple and tough activities. His wife had planned it all for him during the course of a year and his children – and even some members of his extended family – joined him for some of the activities.

“My children climbed the castle with me, went kayaking, participated in the Ironman and ran the marathons,” says Don. “A lot of my family and friends were involved in the ‘penny drive’, putting all the pennies on the road together, which took us a full day. They have all been extremely supportive.”

Having completed the challenge just in time for his 50th birthday, Don hosted a big celebration with his family and friends.

“I feel pleased with what I have achieved,” he says. “I have a lot of lovely memories to cherish now, and a real sense of achievement that I finally did it for those who needed it the most.”

Since the challenge ended, Don has been taking some rest and giving a few talks on his endeavour. The latest one was held at Coed Glass Primary School, Llanishen, where many children were left inspired and motivated to take up a life challenge themselves.

“It’s my wife’s 50th birthday this year and we have decided to take it easy,” he laughs. “We have planned a few vacations around, to unwind from the events of last year and give ourselves a much needed break.”