“Our website isn’t giving us any visibility. We don’t get many calls or enquiries,” they said. “Leave it to us,” we replied and the rest is history.
The days of ‘conventional outreach’ – where a brand just had to make a website and wait for the right audience to come and avail their services – are a thing of the past. Today you have to connect with your target audience, establish yourself as a thought leader and give yourself some social proof to get a single glance from the audience.
And that’s how we, at the Content by Diksha Vohra, helped our client – an Accountancy Firm – generate massive ROI.
An Accountancy Firm based out of Dubai, came to Content by Diksha Vohra when they were at a middle stage of their business. However, despite having a considerable amount of experience in their industry, the company was not getting expected clientage.
While they were leveraging methods like SEO for their website, but they were not attracting enough clients. Moreover, the amount of conversation rate was even more abysmal. That is, people contacted them for queries and other basic services, however, our client had a hard time convincing their audience to convert into permanent paying customers.
We have been helping brands and individuals for a while now and has seen such problems a lot of times. Thus, our team started it using a step-by-step approach.
Listed the services that could earn brownie points
Initially, we gathered appropriate data on the successful contemporaries and noted down the things that they were doing differently. Then we gathered some insights from the company staff, how things worked and how they helped their clients with their consultancy services. As expected, we found out that they didn’t mention the complete list of services.
For example, their website talked & emphasised on paid services like “financial auditing” and more. However, they overlooked the major things like how they provide customized and personalized consultancy and how they spent hours and hours discussing the problems and solutions with their clients (for free). Things like these are worth mentioning and could earn them some major brownie points.
Enhanced the Website
Secondly, while their website had SEO factors, but it was still very unprofessionally done. We redid the entire website and the website content to make it look more professional, engaging and simple to make it relatable to the audience. This is where our outside research helped us. We gave their website a professional, not to say a customer & SEO friendly look which resulted in massive ROI.
Say no to “stock” images
Another thing that we noticed was the usage of some Stock and Google images on the website. While in some cases the use of stock images is okay, however, adding such images does not really help you. If anything, they come across as fake (which they actually are).
Instead, we clicked some cool high-resolution pictures of the whole team and added those images to the website.
If you are wondering how do they make any difference then you are missing out on this important statistic.
According to MDG Advertising, 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”:
Their audience could now relate more to these personalized images juxtaposed to stock-images.
Established as a Though-Leader
We further helped out the client by providing interactive, innovative and attention-grabbing LinkedIn posts (by perfectly pouring his thoughts into words). This helped the company strengthen their position as a thought-leader in his domain.
Our whole website-enhancing and content marketing odyssey turned out to be a smashing success. The company’s positioning in the market changed altogether and they succeeded in establishing themselves as a thought-leader and an established accountancy firm. Unlike before, they started getting inbound leads – people contacted them and started to turn into regular paying clients.
If you’d like to analyse what exactly is stopping you from increasing your ROI, give us a call and book a free consultation now!