If your website isn’t getting enough traffic, your ‘inappropriate’ content could be the reason.
One cannot refute that Content Marketing is the best way to highlight your brand.
And it is pretty simple! Moreover, it doesn’t drain your budget.
All you have to do is to write a couple of 1000-2000 words blog posts in a month.
Hah! If only it was that simple.
Content Marketing is actually quite challenging, especially with such a prolific competition on the internet. In fact, as I write this blog, more than 50,000 have already been posted by now. And the day isn’t even over yet. Yes, this is the type of competition you are up against.
But there’s hope… only if you could avoid these common mistakes.
So, have a look at these 3 common content marketing mistakes that you might be guilty of.
Mistake #1 Not knowing what your audience wants
This is one of the most common mistakes I have seen people making.
Most people just read a couple of blogs in their niche to get the ideas for their own content.
But in this race, they forget one MAJOR thing – are these topics even relevant to their audience?
Have you ever wondered what would happen if Vogue starts taking topic inspirations from Cosmopolitan?
The magazine sales will simply spiral downwards, not to say it will become a national joke because both of them caters to a different audience.
Let’s take our own example. We, at Content by Diksha Vohra, help businesses and individuals boost their digital presence by providing them content services and lending a helping hand in their content marketing endeavours.
Now, if we start writing about TV advertisements, it would make no sense because we are not relating to our audience. We will simply end up wasting our time and resources. Instead, we write about content marketing tips that will help our audience.
Research extensively about your target audience. Don’t fall into the trap of writing just about anything to get traffic. Follow the above tips, otherwise, you’ll end up missing the mark constantly.
Mistake #2 Not leveraging visual content
You have done your research and now you are posting the content that is relevant to your audience.
But you are still not getting the desired results.
Maybe because your content is looking like this.
Gosh! It looks straight out of a dreaded history book.
I don’t know about you, but I will take one look and would simply exit the website.
A large chunk of poorly formatted text, without any visual content, is not my idea of content.
So, what else can you do?
There are all sorts of engaging visual content that you can add to your written content including videos and infographics to make it more appealing.
Have a close look at these points and incorporate them in your content marketing strategy.
- Add images, videos, infographics, gifs and more that actually support your content (try to avoid stock images because they don’t really serve any purpose, do they?).
- Leave whitespaces in between the content to make it more readable and engaging.
- Make the emphasised text BOLD or italic to make your content to look more appealing.
- Optimize it for SEO by adding H2 and H1 headings.
Follow all these tips and your content will turn out to be like this,
Now, this is surely something worth giving a read. Decide for yourself – would you rather read a bland looking post or something like this?
Mistake #3 Not analysing your success (or lack thereof)
You are probably shelling out a permanent budget to drive traffic using content marketing. On top of that, you are spending hours and hours to ensure its success.
But do you know what type of your posts is driving maximum traffic? Or which ones are not doing much for your traffic?
No? Then how would you solve a problem if you don’t know if it exists in the first place?
However, fret not!
Now is the time to find the answers. A great way to check your website traffic is by making a free account on Google Analytics.
It tells you a great deal about your content marketing progress and gives you a broader picture.
So, this is it!
Make sure that you steer clear of the aforementioned content marketing mistakes and see the results for yourself.