From keywords to topics; headlines to content; if there is anything that can help you grab an extra slice of market share, it has to be your competitor’s content. I teach you how to keep an eye on them.
Writing is an art, embracing almost everything from pure abstraction to realism. Learning about skills and the market is essential for survival – especially when people are emerging in new domains of writing, blogging, creating web content.
Just like we practice SWOT analysis (Strengths, weakness, opportunity and threat) in business, we can also use it in writing to evaluate the position of a competitor. Competition is often seen as a threat. However, having a proper understanding of how one can incorporate strategies of an opponent in their work enables one to convert threats into opportunities.
#1 Know your market
Competitor’s writing environment will enable you to identify the issues they are discussing. Tools like Marketing Grader, WooRank, and Quicksprout, etc. can help to track your progress versus your competitor’s progress. You can also catch opportunities missed by the competitor and take advantage of it.
#2 Writing strategy
The world of writing is dynamic; things are constantly changing. There are new plugins like Site comparison, Google Alerts, Search monitor, etc. to try new updates to become familiar with and new SEO strategies to learn.
#3 Build your audience
You can build your fan base by using a blend of infographics, videos, questionnaire that ensures greater connectivity and reach.
Example: LBB, a global advertising website, discovers recommendations of the best experiences of food, fashion, activities, events & more for different cities. They organize contests over social media to gain popularity and build network.
Competitors help you acquaint yourself with new tools, social media news, brand knowledge, content marketing dos and don’ts. Pay attention to how they format their blogs, if customers accept that form. Make a note of all this.
Quality programs like Market Samurai, SpyFu will help you do some research into the competition. With the help of research, you’ll be able to identify the targeted keywords, how to establish links and use them in your writing.
#6 Discussion Board
Invite your followers to have live sessions, welcome open comments and feedback under your blog to connect and discuss opinions about your content. This facilitates comparison with the competitor.
Follow and gather information about the competitor’s position, or movements. It will help you gauge new ideas that you can implement in your pieces. You can follow your peers on YouTube, Facebook, Twitter, Pinterest, etc.
#8 Traffic check
Aware yourself with the facts to compete and build goodwill in the firm. Competitors help you devise policies on how you can keep your business growing.
#10 Successful Writers Read a LOT
|“Either write something worth reading or do something worth writing.”
I believe in the saying –
What we read and why we do so define us in a profound way. Read as much as you can to brainstorm ideas and expand your universe of writing
Use tools to understand the competitive landscape, and don’t just copy competitors, rather learn to use their data to make better decisions.